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The Other Algeria: Zidane, World Cup Soccer, Globalization, and the Media
David Winterstein, Ohio University
 
In the study of global media flows, one of the central concerns is balance in quantity, quality, and access to information. This paper explores the discourses produced around French team captain Zinédine Zidane’s head butt of Italian defensive player Marco Materazzi during the 2006 World Cup Final pitting France against Italy. Elite discourses from the French and Algerian presses focused on their respective national identities, while public reactions were very limited, concentrating on vi olence and racial portrayals. Both elite and popular discourses suggest a serious marginalization of Algeria in the global media flows stemming from this event. This study further finds the market for satellite broadcasts, in its relatively unfettered state is not adequate for the possibility of national identity negotiation. Combining critical discourse analysis with political economic analysis allows us to uncover a continuing process of marginalization that influences the development of countries such as Algeria. 
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RT @DiamilFaye: L’échec est un succès si nous apprenons (M. Forbes) La défaite fait partie intégrante de la vie et du parcours du champion…
RT @DrDaveWebber: Not your usual post-match analysis of the #AFCON2019 final. French colonialism, Algerian independence and, of course, a g…
RT @futbolprof: 1998 was 21 years ago, not 31. That was in relation to my tweet about the last time two African coaches faced each other in…
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