I work as a video technician at Walter Sisulu University in East London in the journalism department & I write in my private capacity. At present I am studying in an effort to obtain a Masters Degree at the University of the Free State. I have presented on the issue of South African sport at various universities locally & internationally, viz. Otago University in NZ, Canterbury University in NZ, Victoria University of Wellington in NZ, University of Queensland in Brisbane, Brighton University in the UK, Mansfield College at Oxford University in the UK, Nelson Mandela Metropolitan University in PE, Stellenbosch University in CT, University of Johannesburg, Free State University.
In February 2013 I debated SARU President Oregan Hoskins on the issues of transformation & All Blacks support in South Africa.
I also had articles published by the Cape Times, Al Jazeera, The New Zealand Herald and News24.
2023 – South Africa’s Failed World Cup Bid
On the 24th of September 2017, Jon Cardinelli wrote an article for SA Rugby Magazine titled “2023 can be catalyst for change” (Cardinelli, 2017). Cardinelli writes that the bid “would force SA Rugby to address its structural flaws and ultimately boost the Springboks performance” (Cardinelli, 2017). The article also expresses the view that the ‘South African’ bid is ‘technically far superior to that of France and Ireland’. Based on previous international tournaments hosted by South Africa, such as the 1995 IRB Rugby World Cup, the 2003 ICC Cricket World Cup, and the recent 2010 FIFA Soccer World Cup, there can be little doubt that on a financial or technical basis; few countries would be able to match South Africa. This should also be seen in the context of the R/$ exchange rate, which makes South Africa a preferred destination for sports tourists.
Rugby is the lifeblood of South African sporting elitism and is necessary for the maintenance of the illusion of unity and reconciliation in the country. Fuelling the ‘patriotic optimism’ behind this bid is the carefully managed history of the Springbok, which conceals far more than it reveals. The public relations campaigns that have been part of the Springbok propaganda machine since the unity, underpin a literary and visual production line that completely ignores the broader socio-political contexts of sport and socialization in South Africa.
This paper explores the 2023 World Cup bid against the legacies of the 1995 Rugby World Cup victory, and Springbok success in the 2007 Rugby World Cup held in France, against the backdrop of the television commercial representations of rugby as unifier in post-apartheid South Africa versus the realities of marginalized rugby and communities in South African townships.