Michael Y. W. Serwornoo

Michael Y. W. Serwornoo

Michael Yao Wodui Serwornoo
University of Cape Coast, Ghana

Michael Yao Wodui Serwornoo holds a Ph.D. in Media Studies from the School of International and Intercultural Communication (SIIC) at the Ruhr University Bochum. He is a lecturer at the Department of Communication Studies in the University of Cape Coast, Ghana, where he has taught and pursued research in the field of journalism and communication studies. He has published articles on community media and international communication and media ethics. He has more than fifteen years of experience as a broadcast journalist before joining the academia.


The reflexive conversation with Countryman Songo: the challenges, motivations and strategies for reporting Corruption in Ghanaian football

Corruption in sports has become a global phenomenon with political and economic implications that have become quite difficult to negotiate. The literature has established that the underdevelopment of Africa’s football could be traced significantly to corruption, bad administration and lack of transparency. However, there is little account and documentation of how individual journalists continue to face challenges in their career in an attempt to report corruption allegation in football. This paper provides a reflexive account of professional deviancy of the host of “Fire4Fire” programme on MultiTV in Ghana focusing on his challenges, motivations and strategies for reporting corruption in Ghanaian football. Relying on the concept of journalistic reflexivity and in-depth interviews with the host and producers of “Fire4Fire” programme, we discovered that the journalist who positively defied professional standards and threats to his life and career to fearlessly report corruption in Ghanaian football did so with little or no hard evidence. Until the publication of the expose of the investigative journalist Anas Aremeyaw Anas, Countryman Songo, the host of “Fire4Fire”, was serving a suspension from his media house and facing defamation cases in court. The journalist enumerates professional ostracisation, lack of support and misunderstanding of his fight as challenges he had to endure. This paper argues that Countryman Songo used entertainment and populism as two major strategies to gain solidarity for his cause. He looks back on his journey with pride and relief.

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