Douglas Mpondi


The media and the FIFA 2010 World Cup in South Africa
This paper will interrogate how various media houses have covered South Africa’s rights to host the soccer FIFA 2010 World Cup. The presentation will examine the media’s perceptions and conceptualizations of South Africa’s ability to host the World Cup in 2010 from the moment it was announced in 2006 that South Africa was going to be the venue for the world soccer safari. The 2010 FIFA World Cup will be the first to be played on African soil since its inception in the 1930’s, after the FIFA President, Joseph “Sepp” Blatter campaigned for the continental rotation of the tournament. Blatter declared the FIFA 2010 World Cup as “practically a moral obligation toward African football and the African people.” There have been doubts from the international community and media about Africa’s potential to successfully host the tournament and South Africa’s winning the sole ticket to host Pele’s ‘the world’s most beautiful game’. This paper will attempt to answer the following questions: 1. How has South Africa’s winning the bid to host the FIFA 2010 World Cup viewed by the media? 2. What makes the 2010 World Cup so interesting to the media? 3. Why is the international media so skeptical about South Africa’s ability and image to host the 2010 World Cup? 4. How has the African media responded to the international media’s doubts about South Africa’s potential to successfully host the tournament?

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