Solomon Matete Waliaula
Solomon Waliaula is a senior lecturer in the department of Languages, Linguistics, and Culture at Maasai Mara University in Kenya. Currently, he is an Alexander von Humboldt post-doctoral return fellow. His research is on gender identification in European football cultures in Eldoret, Kenya. He is also interested in the popular cultures of cinema audiences in Kenya. Part of research has been published in Soccer and Society and Journal of African Cinemas and he has contributed book chapters in a number of publications on twin subjects of the audiences of African cinema and European Football.
Television Poaching and the Social Construction of Football Kiosks in Eldoret, Kenya
This study explores the evolution of the football kiosk in Eldoret as part of a wider informalization process of the urban experience. It argues that the football kiosk is a lot more than what it has been generally perceived to be, namely a domestication of global sport television in urban Sub-Saharan Africa. The Eldoret football kiosk is seen as social product of local processes of survivalism and innovation. The Nigerian experience of the local football viewing centres is considered a significant template upon which to study the Eldoret experience of the socio-cultural production of the football kiosk as an informal centre of global football consumption, (cf. Adebayor, K.O, Olugbenga, S.F and Akintunde, A (2017), Onyebueke, V. (2015) and Omotosho, B.J. (2012). The main argument is that like the football viewing centres in Southern Nigeria the football kiosk in Eldoret emerges both as extensions and/or expression of existing social space. The metaphor of television poaching is used to describe the non-formal mode of distributing satellite television through a sub-letting process that creates a ‘third party’ consumer that pays the formally subscribed consumer. The article is based on an ethnographic study in Eldoret that is closely influenced by secondary sources of studies in the literature on this phenomenon in Nigeria. The analytical approach of the study is located in Michel De Certeau’s perspectives on popular culture and draws on relevant strands of media practice theory. Overall, the article argues that the football kiosk is much more than a convenient space for the consumption of satellite television; it is a new frontier in the cultures of urban informalization.